2025-02-21 10:26:02
Mintel Reports Growth in Self-Tanning Products
2025-02-21 10:26:02
Beauty Packaging Staff02.13.25
New research from Mintel found that nearly a fourth (22%) of Black consumers use self-tanning products, a 175% increase from 2022 (8%), driven by younger consumers.
Self-tanning products are especially popular amongst Black Gen Z (ages 18-28 in 2024) and Millennial (ages 29-45 in 2024) consumers, of which 31% and 28% use self-tanning products, respectively.
Joan Li, Senior Analyst, Beauty and Personal Care, Mintel, said,
“The rise of skin-friendly ingredient inclusions that promote benefits such as skin tone evening and healthy glow has improved self-tanning's resonance with Black and melanated consumers. These groups have historically been more conscious about their skin health when selecting beauty and personal care products.”
Mintel data also shows that Black consumers are increasing engagement with various products and services in the sun care category.
For example, 16% of Black consumers now use tanning oil and lotion, up from 6% in 2022. Also, 12% of Black consumers get professional spray tans, up from 5% in 2022. This figure rises even higher to 19% of Black Gen Z consumers as of 2024.
Li added,
“Additionally, convenient formats such as serums and drops that can be added to lotions give consumers more control over their tanning results. With the growing awareness around sensitive skin, dermatological guidance, and skin undertones, self-tanning brands have the opportunity to innovate and tailor their messaging to align with these concerns, driving further growth in the category.”
48% of Black consumers reported a preference for oil formats compared to all consumers (41%), and around three-fifths (59%) of Black consumers who use tanning products have used cream or lotion formats in the past year, which is in line with the general consumer trend.
Self-tanning products are especially popular amongst Black Gen Z (ages 18-28 in 2024) and Millennial (ages 29-45 in 2024) consumers, of which 31% and 28% use self-tanning products, respectively.
Joan Li, Senior Analyst, Beauty and Personal Care, Mintel, said,
“The rise of skin-friendly ingredient inclusions that promote benefits such as skin tone evening and healthy glow has improved self-tanning's resonance with Black and melanated consumers. These groups have historically been more conscious about their skin health when selecting beauty and personal care products.”
Mintel data also shows that Black consumers are increasing engagement with various products and services in the sun care category.
For example, 16% of Black consumers now use tanning oil and lotion, up from 6% in 2022. Also, 12% of Black consumers get professional spray tans, up from 5% in 2022. This figure rises even higher to 19% of Black Gen Z consumers as of 2024.
Li added,
“Additionally, convenient formats such as serums and drops that can be added to lotions give consumers more control over their tanning results. With the growing awareness around sensitive skin, dermatological guidance, and skin undertones, self-tanning brands have the opportunity to innovate and tailor their messaging to align with these concerns, driving further growth in the category.”
48% of Black consumers reported a preference for oil formats compared to all consumers (41%), and around three-fifths (59%) of Black consumers who use tanning products have used cream or lotion formats in the past year, which is in line with the general consumer trend.
Self-tanning products are especially popular amongst Black Gen Z (ages 18-28 in 2024) and Millennial (ages 29-45 in 2024) consumers, of which 31% and 28% use self-tanning products, respectively.
Joan Li, Senior Analyst, Beauty and Personal Care, Mintel, said,
“The rise of skin-friendly ingredient inclusions that promote benefits such as skin tone evening and healthy glow has improved self-tanning's resonance with Black and melanated consumers. These groups have historically been more conscious about their skin health when selecting beauty and personal care products.”
Mintel data also shows that Black consumers are increasing engagement with various products and services in the sun care category.
For example, 16% of Black consumers now use tanning oil and lotion, up from 6% in 2022. Also, 12% of Black consumers get professional spray tans, up from 5% in 2022. This figure rises even higher to 19% of Black Gen Z consumers as of 2024.
Li added,
“Additionally, convenient formats such as serums and drops that can be added to lotions give consumers more control over their tanning results. With the growing awareness around sensitive skin, dermatological guidance, and skin undertones, self-tanning brands have the opportunity to innovate and tailor their messaging to align with these concerns, driving further growth in the category.”
48% of Black consumers reported a preference for oil formats compared to all consumers (41%), and around three-fifths (59%) of Black consumers who use tanning products have used cream or lotion formats in the past year, which is in line with the general consumer trend.
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